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Inside the Well

Get an inside look at the tragic aftermath of the harrowing 58-hour rescue that captivated the world.

Launching for shipments July 10!

About Lance

As a news reporter and editor, Lance discovered many of the long untold tragedies behind the heroic rescue of “Baby Jessica” McClure to reveal a cohesive story of lessons learned from fame and media to friendship and accountability.

newspaper image - rescue Baby Jessica

24-Hour News and Media

Look closer at the local and regional reporters who responded on the scene and others who descended on West Texas from all over the world. Inside the Well examines the perspective of reporters who covered the rescue while also looking back on the business of an emerging 24-hour live news product.

The Aftermath

Explore the issues and conflicts as movie producers, accolades, and media interviews followed, creating an environment of resentment and privileges. Inside the Well sheds light on the stigma facing first responders dealing with signs of PTSD that some believe played a role in the devastating tragedies that followed.

Speaker Booking

Journalism and Media

Restoring the American institution of journalism and shifting demand for a better news product

From the overly ambitious regional TV news reporter to the haggard reporter, the trope in modern entertainment makes it easy to point fingers at media. But what happens when we take a deeper dive into the practice and discipline of traditional journalism and apply them in our businesses and relationships?

Pushing Past Burnout

Explore the themes behind the challenges and struggles of the Baby Jessica rescue and how they speak to today’s culture of burnout.

From the overly ambitious regional TV news reporter to the haggard reporter, the trope in modern entertainment makes it easy to point fingers at media. But what happens when we take a deeper dive into the practice and discipline of traditional journalism and apply them in our businesses and relationships?

Passion and Purpose

Social media’s control on expectations for ourselves and our needs set an unhealthy, unrealistic vision for success in life and career.

Right-size your team’s consideration for what drives passion in work, helping to identify the core aspects of ourselves that build satisfaction in work and play. Move forward with your team and push past barriers and inefficiencies to rediscover your team’s purpose and passion in .

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An inspiring and entertaining way to engage your organization or team.

Book Details and Speaking Subjects

Take the lessons from one of the world’s biggest events and apply them in your school, corporation, or organization.

Updates and Issues

Texas Tech University Press Announces Publication of New Book on the Dramatic “Baby Jessica” Rescue and the Tragic Aftermath

By |July 8th, 2024|

Lubbock, TX – July 10, 2024 – Texas Tech University

Working with teams to rediscover passion and purpose.

Celebrating perseverance and grit.

What you will learn:

Many of our audience members remember where they were when they heard about the final triumphant news of Baby Jessica McClure’s rescue, but for them, the intrigue goes beyond the rescue to what came after. We explore what it took for a community to come together as it committed to the rescue of a toddler from a backyard well in West Texas in 1987 while also taking a deep dive into those who lost their way and failed to identify with the passion and commitment. We explore themes of commitment and what it takes to be a hero every day and rediscover the nature of passion in our everyday work.

Triumph of the employee service goes beyond recognition.

GRATITUDE AND PRESENCE ISN’T ENOUGH
When managers fall short in recognizing employees and their accomplishments, they also

A Different Perspective

See how leaders can lean into labor market burnout issues and inspire teams, grow their aspiration, find fulfillment, and reach their goals.

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